How EleyShop.lt boosted conversions by 25% with CRO Mate

Case study

The Challenge: Low Conversions Despite High Traffic

EleyShop.lt had a strong product lineup and a loyal customer base, but their conversion rate wasn't reflecting that. Their analytics revealed that customers were hesitant to trust the website’s security and were unaware of ongoing promotions. In a highly competitive marketplace, these barriers were costing them valuable sales.

EleyShop.lt’s founder, Egle, knew they needed a change, but it had to be one that would immediately communicate trust and clarity to their customers. That’s when she discovered CRO Mate, an app specifically designed for Conversion Rate Optimization (CRO). Egle decided to try CRO Mate, hoping to improve the customer journey on the site and boost sales.

The Solution: Trust Badges and Highlighted Promotions

Using CRO Mate, Egle quickly implemented two game-changing strategies:

Adding Trust Badges to Boost Confidence
CRO Mate made it easy for EleyShop.lt to integrate trustworthy and recognizable badges across their product pages. These included badges like "Secure Checkout," "Money-Back Guarantee," and "Authentic Product." These visual cues helped reassure customers that their personal and payment details would be safe, and that the products they were purchasing were of high quality.

Highlighting Promotions with Eye-Catching Labels
Another feature of CRO Mate allowed EleyShop.lt to create eye-catching promotional labels that highlighted ongoing sales and special offers. By clearly marking discounted items and new arrivals, customers were immediately drawn to the most relevant products. These promotional labels not only grabbed attention but also encouraged quicker decision-making, leading to higher engagement and completed sales.

The Results: A 25% Conversion Rate Increase

Within just a few weeks, EleyShop.lt saw dramatic results. Their conversion rate increased by more than 25%—a remarkable leap in a short span of time. The combination of trust badges and promotional labels worked seamlessly to guide customers through their purchase journey with confidence and clarity.

Increased Trust: Visitors who were once hesitant to enter payment information now felt more secure, thanks to the strategic placement of trust badges across the site.

Enhanced Promotion Visibility: Sales and promotions were no longer missed opportunities. The labels brought these deals front and center, allowing customers to make faster and better-informed purchase decisions.

Improved User Experience: With CRO Mate, Egle was able to make small but impactful adjustments that created a smoother shopping experience for users, helping to turn visitors into loyal customers.

Egle's take on CRO Mate:

“CRO Mate was exactly what we needed. Our website was already performing well in terms of traffic, but our conversions were lower than they should have been. After adding the right trust badges and creating clear promotional labels, our customers started to feel more confident in making a purchase. Seeing that 25% jump in conversions was the validation we needed that this tool really works!” — Egle, Owner at EleyShop.lt

Wrapping Up

EleyShop.lt’s success story showcases the power of small, strategic changes in the world of e-commerce. By focusing on trust and visibility, CRO Mate helped them turn casual browsers into confident buyers, leading to an impressive boost in conversion rates.

This story illustrates that with the right CRO tools, any e-commerce business can enhance the customer journey, build trust, and increase sales in a measurable way.